Ahyeon Kwon

  1. Journey Across Continents
  2. Rhythm of Transit
  3. Endless Horizon
  4. What Language Do You Dream In?
  5. Shadow of Self
  6. Editorial
  7. Smart Gate (Work Project)
  8. AI Fortune Genie (Work Project)












About

AI Fortune Genie

I led the design of the AI Fortune Genie project, collaborating with developers on the home screen, search, and On Trip features. I was responsible for key aspects of planning and design, including competitor research, user research, user flows, and wireframing.

  • Date:  March 2023 - August 2023
  • Tools: Figma
  • Skills: User Research,  User Interface Design




    • Project Goal

    The AI Fortune Genie project aims to provide users with an easy way to scan their faces through an app, where 
    AI technology analyzes the structural features of their face—such as the eyes, nose, mouth, and forehead.
    Based on these analyses, the app offers insights into personality traits and daily fortunes derived from face-reading principles.





    Process 01 - Competitor Analysis

    In the early stages of the project, there was no clear mission or specific goals for the service. I first researched 
    top-priority competitors, analyzing their strengths and weaknesses, categorizing essential elements,
    and comparing them with our MVP.



    A. Comparison Chart







    A. Swot Analysis











    Process 02 - Phase 1 & 2

    Dividing the project into Phase 1 and Phase 2 ensured a clear, structured process. Phase 1 focused on laying the foundation—defining the concept and features—while Phase 2 refined and validated the design through testing and user feedback. This approach minimized risks and ensured a seamless final product.








    Process 03 - Planning & Collaboration

    Developed user flow based on MVP and business requirements.
    Collaborated with a senior UX planner to restructure the service’s MVP and design the service flow.







    Ensures the app collects essential demographic data to personalize face-reading results accurately.







    Breaks down a complex AI process into simple steps, making advanced face analysis accessible and engaging











    Process 04 - Design Guide




    Key questions that shaped our service design strategy

    Do the users' needs align with our current MVP?
    How can we increase user engagement?
    How is an emotional connection formed?









    Even if a project is discontinued, the insights gained in the 
    process are valuable assets that can lead to the success of 
    future projects. Lessons learned from failures provide a
    foundation for making better decisions.     These insights will 
    be highly beneficial for future product development and 
    project management.